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Kelly's Suite II
Social Media Management
Project Overview
Kelly’s design work turned houses into homes—but online? Her brilliance was getting buried. Instagram was quiet. Facebook was inconsistent. And she knew her dream clients were scrolling—but not stopping.
She was diversifying her personal and commercial services and needed content that not only looked beautiful—but got in front of the right people.
Not just more likes—more local leads.
On Brand Solution
We built a multi-platform visibility plan with storytelling that felt like her brand—and layered in local Facebook group marketing to tap into her warmest audience: neighbors actively looking for home design help.
Here’s what we implemented:
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Trust: Behind-the-scenes project walkthroughs + voice-over Reels that shared why Kelly made certain design choices
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Facebook Group Strategy: Weekly share posts to 3–5 active local groups with high buyer intent (homeowners, community boards, moms groups)
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Reels + Video Repurposing: One-room transformations and styling tips cross-posted to Facebook for organic reach
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Locality-Based Hashtags + Copy: Instagram captions tailored for regional visibility (city name, zip code, seasonal keywords)
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Engagement Boosters: “This or That” polls + transformation sliders posted to both stories and FB group threads for double the interaction.
On Brand Results
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