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National Equipment
Social Media Advertising
Project Overview
National Equipment, a trusted name in equipment rentals and sales, was celebrating a major company milestone: its Anniversary Sale in Morgantown, West Virginia. Known for its strong local presence and loyal customer base, the goal wasn’t just visibility—it was foot traffic, purchases, and buzz.
On Brand Solution
We built a Meta ad campaign from the ground up using three guiding principles:
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Hyper-local Targeting
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Emotional Relevance
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Countdown Urgency
Not only did we drive measurable traffic—we reactivated their local audience and helped them show up online like a brand people trust.
On Brand Results
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