.png)
Hightower Brewing
Event Marketing
Project Overview
Hightower Brewing, a beloved local brewery known for its creative small-batch brews and vibrant taproom experience, reached an exciting milestone: its 8-year anniversary. The team wanted to celebrate big—with live music, limited-release beers, food trucks, and community engagement—and needed a compelling social media strategy to get the word out.
The organic strategy was implemented to generate buzz and foot traffic, as well as build anticipation, highlight event features, and ultimately pack the taproom for the day's celebration.
On Brand Solution
To maximize reach and engagement organically, I crafted a multi-week content strategy focused on storytelling, visual appeal, and community connection:
-
Content Calendar Development: I built a strategic posting schedule leading up to the anniversary weekend, ensuring consistent visibility across platforms.
-
Branded Graphics & Video Content: Designed eye-catching event graphics and created short-form video reels showcasing the brewing process, behind-the-scenes prep, and anniversary beer sneak peeks.
-
User Engagement: Wrote engaging captions that encouraged user interaction—think countdowns, polls, “Which beer are you most excited for?” posts, and more.
-
Highlighting Key Event Features: Spotlighted the live music lineup, vendor partners, and special beer releases to build excitement.
-
Community Amplification: Tagged local musicians, vendors, and frequent customers to boost shares and visibility within the community.
On Brand Results
04 contact
