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Ponzani Landscaping
Content Creation
Project Overview
Ponzani Landscaping had years of experience, a stellar reputation offline, and an impressive portfolio—but online? Their content wasn’t doing justice to the level of care, detail, and expertise they offered. They needed a content strategy that would:
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Build authority across all their service categories
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Attract more qualified local leads
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Create an emotional connection with homeowners
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Show—not just tell—the value of their work
On Brand Solution
We leaned into a video-first, trust-building strategy—anchored in short-form, Reels-style content that did three things fast:
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Educated local homeowners with fast, visual “before and after” transformations
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Positioned their team as experts in every niche—lawn care, hardscaping, seasonal clean-ups, etc.
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Built trust through on-screen storytelling, behind-the-scenes process shots, and client results
On Brand Results
3x Increase in Engagement
across Reels within the first 60 days
10X More Reach
on high-performing hardscape transformation content
Consistent Inbound Leads via DMs
shifting from generic inquiries to service requests
Boost in Website Clicks and SEO visibility
tied to video posting days
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