Project Overview

This project started with a question:
How do you evolve a brand that already exists—while introducing a new one that feels like family, not friction?

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Kelly already had a well-loved brand in place for White House Gallery, her boutique offering curated furniture, clothing, and home accessories. But as her interior design services under Kelly’s Suite II began gaining traction, it became clear the two branches needed their own space—and a shared soul.

We didn’t want to split her brand down the middle. We wanted to give each part of her brilliance a clearer voice.

On Brand Solution

We started by refining the White House Gallery logo—keeping the visual identity Kelly's audience already connected with, while sharpening elements for better scalability and consistency. From there, we designed a brand-new logo for Kelly’s Suite II that intentionally echoed those stylistic foundations.

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The result? A visual identity system that separates what she offers without disconnecting who she is.

This wasn’t a brand split. It was a brand elevation.​